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3em;">頻頻出現的霧霾天氣，居高不下的PM2.5指數，讓空氣凈化器市場(chǎng)呈現爆發(fā)式增長(cháng)?！案咴鏊?、低門(mén)檻、缺監管的行業(yè)現狀，吸引了國內外眾多品牌企業(yè)扎堆進(jìn)入，都想要從中分一杯羹?！变J財經(jīng)行業(yè)分析師劉江遠日前接受《華夏時(shí)報》記者采訪(fǎng)時(shí)表示。</p><p><br/></p><p style="text-indent: 2em; line-height: 3em;">公開(kāi)數據顯示，單單室內環(huán)保這塊市場(chǎng)，預計“十二五”時(shí)期國內產(chǎn)業(yè)規模將達1000億元，成為環(huán)保產(chǎn)業(yè)的一支新興力量。對那些企業(yè)來(lái)說(shuō)，涉足空氣凈化市場(chǎng)更像是刀口舔蜜：一邊是50%以上的高毛利率，一邊卻是國標出臺后面臨的洗牌危機。</p><p><br/></p><p style="text-indent: 2em; line-height: 3em;">300%與15%</p><p><br/></p><p style="text-indent: 2em; line-height: 3em;">引爆空氣凈化器市場(chǎng)的是霧霾。</p><p><br/></p><p style="text-indent: 2em; line-height: 3em;">“去年年初開(kāi)始，空氣凈化器市場(chǎng)可以用大爆發(fā)來(lái)形容?！币恢标P(guān)注著(zhù)空氣凈化器市場(chǎng)的劉江遠告訴本報記者，2013年空氣凈化器銷(xiāo)售量猛增至240萬(wàn)臺，較2012年同比增長(cháng)90.5%。</p><p><br/></p><p style="text-indent: 2em; line-height: 3em;">短短不足兩年時(shí)間，空氣凈化器品牌從2012年的50多個(gè)增長(cháng)至今年超200個(gè)。據中怡康線(xiàn)上監測數據顯示，現在線(xiàn)上市場(chǎng)空氣凈化器有209個(gè)品牌。包括海爾、海信在內的眾多空調企業(yè)幾乎全部宣布進(jìn)入空氣凈化器行業(yè)。</p><p><br/></p><p style="text-indent: 2em; line-height: 3em;">“主要還是因為空氣凈化器產(chǎn)品利潤頗豐?！眲⒔h分析道，空氣凈化器產(chǎn)品毛利率至少50%以上，高的甚至達到300%。相反，在價(jià)格戰愈演愈烈的情況下，彩電毛利率僅有不到15%，空調毛利率不足30%。</p><p><br/></p><p style="text-indent: 2em; line-height: 3em;">有需求就有市場(chǎng)。資料顯示，過(guò)去3年中，美國家用空氣凈化器市場(chǎng)增長(cháng)了30%多，已經(jīng)超過(guò)40億美元。美國車(chē)用空氣凈化器市場(chǎng)也出現了快速起飛的態(tài)勢。</p><p><br/></p><p style="text-indent: 2em; line-height: 3em;">有行業(yè)內人士對記者分析，空氣凈化器在發(fā)達國家的普及率已超過(guò)34%，而在我國卻不到1%，未來(lái)幾年內，空氣凈化器的消費主體將從裝修人群、高檔寫(xiě)字樓、高級休閑場(chǎng)所和高收入家庭逐步轉向老人、嬰兒居住場(chǎng)所，普及到普通百姓家庭。</p><p><br/></p><p style="text-indent: 2em; line-height: 3em;">“未來(lái)3年內我國家用空氣凈化器市場(chǎng)將達到270億元的規模?！眲⒔h預測，未來(lái)3年內，我國將有五百多萬(wàn)輛轎車(chē)裝載空氣凈化器。未來(lái)10年，我國將有上億個(gè)城市家庭安裝空氣凈化器。該產(chǎn)品的市場(chǎng)前景看好。</p><p><br/></p><p style="text-indent: 2em; line-height: 3em;">“大部分不靠譜”</p><p><br/></p><p style="text-indent: 2em; line-height: 3em;">除霾，顯然是企業(yè)進(jìn)入空氣凈化器市場(chǎng)的“噱頭”。</p><p><br/></p><p style="text-indent: 2em; line-height: 3em;">“PM2.5去除率99%”、“甲醛清除率98%”、“除菌性能99%”……在各大家電賣(mài)場(chǎng)里，各大品牌的空氣凈化器產(chǎn)品無(wú)一不在用數據說(shuō)明自身強大的凈化效率，幾乎所有的品牌都把去除細顆粒物作為主要賣(mài)點(diǎn)，一些產(chǎn)品還標明有除菌、加濕、除甲醛的功能，價(jià)格從幾百元到近萬(wàn)元不等。</p><p><br/></p><p style="text-indent: 2em; line-height: 3em;">但在權威機構的檢測報告面前，這些數據卻淪為了笑話(huà)。近日，上海市消費者權益保護委員會(huì )公布的《空氣凈化器比較試驗結果通報》結果顯示，一些大品牌的空氣凈化器產(chǎn)品所宣傳的凈化效率和實(shí)際情況相去甚遠。此外，空氣凈化器的適用面積和實(shí)際測試效果也是“污點(diǎn)重重”。</p><p><br/></p><p style="text-indent: 2em; line-height: 3em;">一個(gè)佐證是，上海市消委會(huì )對22個(gè)品牌的空氣凈化器進(jìn)行了比較試驗，產(chǎn)品涵蓋了從1488元至9300元不等的市場(chǎng)主流機型。測試結果表明，在可吸入顆粒物凈化效率方面、甲醛凈化率方面都存在著(zhù)不同程度的問(wèn)題，如一臺價(jià)格為5880元的空氣凈化器甲醛凈化效率甚至僅為9%?！按蟛糠之a(chǎn)品宣傳的‘99%去除率’的標語(yǔ)并不靠譜?！眲⒔h稱(chēng)。</p><p><br/></p><p style="text-indent: 2em; line-height: 3em;">對此，國家室內環(huán)境與室內環(huán)保產(chǎn)品質(zhì)量監督檢驗中心主任宋廣生表示，目前很多商家宣傳的“PM2.5去除率99%”，實(shí)際上是偷換概念，這個(gè)去除率是材料本身對PM2.5和甲醛的效力，并非實(shí)際運行效果。國際上空氣凈化器一定要標明適用面積、單位面積潔凈空氣量，國內則很多都不標，只以99%這種好看的數字蒙騙消費者。</p><p><br/></p><p style="text-indent: 2em; line-height: 3em;">宋廣生表示，目前市場(chǎng)上的大部分評測活動(dòng)的樣品來(lái)源不確定，大部分是由空氣凈化器商家提供的，送檢樣品使用的材料是不是與市場(chǎng)上消費者購買(mǎi)的產(chǎn)品相一致難以判定。</p><p><br/></p><p style="text-indent: 2em; line-height: 3em;">測評市場(chǎng)也有問(wèn)題。據了解，一些評測活動(dòng)甚至以企業(yè)交付的費用多少排名，加劇了空氣凈化器市場(chǎng)的混亂。</p><p><br/></p><p style="text-indent: 2em; line-height: 3em;">新國標推動(dòng)新一輪洗牌</p><p><br/></p><p style="text-indent: 2em; line-height: 3em;">在眾多爭議聲中，新國標修訂工作開(kāi)始了。</p><p><br/></p><p style="text-indent: 2em; line-height: 3em;">去年，國家家用電器質(zhì)量監督檢驗中心抽查了北京市場(chǎng)上銷(xiāo)售的20多個(gè)品牌的空氣凈化器，結果發(fā)現有些空氣凈化器幾乎不具備空氣凈化的功能。</p><p><br/></p><p style="text-indent: 2em; line-height: 3em;">不過(guò)國標的修訂過(guò)程可謂是非常艱難，據參與修訂工作的企業(yè)透露，幾乎每次修訂會(huì )議都“爭吵”得非常激烈，爭論的點(diǎn)主要集中在凈化效率、濾網(wǎng)的使用壽命和適用面積等老國標不曾細化的方面。</p><p><br/></p><p><br/></p><p><br/></p><p style="text-indent: 2em; line-height: 3em;">目前中國現行的空氣凈化器國家標準共有6個(gè)，主要考核空氣凈化器是否具備有效的凈化能力，設定了潔凈空氣量、凈化效能、噪聲以及凈化壽命等技術(shù)要求，是標準體系內非常重要的性能標準，但是仍然不能有效規范現在的凈化器市場(chǎng)。</p><p><br/></p><p style="text-indent: 2em; line-height: 3em;">劉江遠介紹，早在去年底便形成修訂草案稿的空氣凈化器國家標準，經(jīng)過(guò)一系列的實(shí)驗驗證和分析對比后，已完成了階段的工作。在新標準中，將空調器和車(chē)載空氣凈化器的凈化功能納入國家標準，另外還增加了對甲醛、苯的測試方法，對空氣凈化器適用面積的計算方法做出了嚴格規定，增加空氣凈化器凈化效率的測試方法。</p><p><br/></p><p style="text-indent: 2em; line-height: 3em;">劉江遠將空氣凈化器國標的出臺看做是艱難的國標之一。</p><p><br/></p><p style="text-indent: 2em; line-height: 3em;">新消息，修訂后的空氣凈化器國家標準將在9月出臺。</p><p><br/></p><p style="text-indent: 2em; line-height: 3em;">“空氣凈化器新標準實(shí)施后，將有利于監管部門(mén)的日常質(zhì)量監督，進(jìn)而有效杜絕行業(yè)普遍存在的夸大宣傳等亂象，而低質(zhì)概念性產(chǎn)品將被市場(chǎng)淘汰?！眲⒔h說(shuō)道，“空氣凈化器行業(yè)即將在下半年迎來(lái)新一輪洗牌?！?/p><p><br/></p> <div id="i4i6gw6" class="prev"> 上一條: <a 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